“Opting Out” to Close Big Brothers Peep Hole.

“Opting Out” to Close Big Brothers Peep Hole.

A few years ago, I was pleasantly surprised to discover that signing up for the National Do Not Call Registry actually worked! The relentless telemarketing calls came to a screeching halt.

Once my phone became peaceful, however, my PC decided to take over as marketer-in-chief. Whenever I searched for items online, from Q-tips to tires, I got all sorts of “customized” ads. This concept of Online Behavioral Advertising (OBA) may be wonderful for some folks, but not me.

Thankfully, I stumbled onto the Adobe Privacy Center site, which provides “opt-out” buttons for online tracking and customized advertising, as well as other handy links.

Following is my list of “opt-out” resources: I’m sure there are many others.

Adobe Privacy Center – a great place to start – has links to other tools
Network Advertising Initiative
Google’s Advertising Opt-out Plugin
Microsoft’s Personalized Ad Preferences 
Facebook Opt-out Info
Online Behavioral Advertising
TRUSTe – general OBA info
National Do Not Call Registry – telemarketing, etc.
Catalog Choice – snail mail

Ironically, cookies are needed to block online ad tracking, and I had disabled my cookies. (Tools > Options > Security, or something similar, depending on browser.) If you’re not cookie-savvy, you may want to consult an expert.

“The opting-out process takes time, but I can assure you it’s a worthwhile endeavor. Your sanity will come back. Eventually.

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