07 Mar Does Your Sales Pitch Need an Update?
Salespeople often complain about the dreadful economy and how their sales are down. Perhaps it’s not (entirely) the economy, but rather your sales pitch that needs a facelift. If you’ve been using the same spiel for awhile, you may want to tweak it.
Ask yourself these questions:
- Do you begin your pitch by addressing your customer’s pain points?
- Do you talk more about your customer’s business goals than your own product’s attributes?
- Do you present unique, compelling reasons for working with you, your company, and your products/services?
If not, you may want to revisit your approach.
Many sales people begin their pitch with a comprehensive story about the origin and values of their company. Yawn. Who wants to hear that? Remember: IT’S ALL ABOUT THEM, not you. Ask them about their key concerns and challenges. Talk about unique solutions to everyday problems. Tell them where the future is headed and how they can be ahead of the curve. Teach them something of value that demonstrates you have more to offer.
Your presentation should also stand out from the rest because you spend more time asking compelling questions, and listening rather than talking. You can’t learn anything new if most of your day is spent hearing your own voice.
–> Do you need help with your sales pitch? For a free unbiased evaluation, please contact Cary Communications at firstname.lastname@example.org.