An infographic is a fancy name for a graphical representation of quantitative information (stuff you can count or measure) in an easy-to-understand, illustrated fashion. Usually there is a single theme that includes an extended laundry list of related subtopics that consists primarily of colorful graphics, oversized numbers and minimal text.
For example, instead of stating “4 out of 5 dentists recommend sugar-free gum,” you can show an illustration of 4 smiling dentists holding a package of gum and one frowning dentist with no gum.
Infographics have been used for years, but now instead of sprinkling them in a presentation or report, you can create an entire poster, slide or document containing a compelling set of information, e.g. “The Technology Evolution.”
Cary Communications can develop infographics to deliver a variety of messages, even your resume. Even if you’re not sure whether you need an infographic for your website, Facebook page, flyer or presentation, we can work with you to help you decide the best way to convey your message. Contact us today for a free consultation.