Branding involves attaching a certain look and feel to an idea. Logo designs are a critical component of a brand’s identity…a visual representation of the message you want to convey. It’s important that each client’s logo deliver what they’re looking for. It doesn’t matter what a focus group says about your logo if you don’t like it yourself.
Many firms charge a flat fee (often exorbitant) to create and test a new logo design. At Cary Communications, we start with a conversation with the client. It’s important to thoroughly understand the purpose, values, emotion and message of the brand being developed. Only at that point can a new logo be created.
“Tweaking” is built into our timeframes. We also offer different options. You don’t have to wait a week for each minor change to a color, typeface, etc. We understand your sense of urgency because we have it, too. If you’re not happy, we’re not happy. Please contact us today to discuss your needs at firstname.lastname@example.org. There is no obligation, and we won’t waste your time or ours if it’s not a good fit.